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Inter Parfums Signs Betsey Johnson

Exclusive contract encompasses fragrance, color cosmetics and personal care products

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By: Jamie Matusow

Editor-in-Chief

Inter Parfums, Inc. has announced that it has entered into an exclusive worldwide agreement with Betsey Johnson LLC of New York, NY, under which Inter Parfums will design, manufacture and sell fragrance and color cosmetics, as well as other personal care products across a broad retail spectrum. The agreement, which runs through December 31, 2015, encompasses both direct sales to global Betsey Johnson stores and e-commerce site, as well as a licensing component, enabling Inter Parfums to sell these fragrance and beauty products to specialty and department stores as well as other retail outlets worldwide.

Andy Clarke, president of Inter Parfums USA LLC – Specialty Retail Division noted, “Betsey Johnson fashion is forever feminine, sometimes whimsical but always recognizable. We envision building an upscale fragrance and beauty enterprise around the qualities that have defined and redefined the Betsey Johnson label for over 30 years. Our first product launch under the Betsey Johnson brand will be in August 2010 with a new take on the designer’s vintage fragrance exclusively for Betsey Johnson stores and a select retailer, as well as a new fragrance collection next year.”

Johnson adds, “I am so excited about making happy “trails” with Inter Parfums! They get my vibe. Love my scent and bottle ideas; I’m going for a come hither scent. I know my girlfriends are going to enjoy this one!”

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